Boyd Property gives its views on why winter is a great time to put your home on the market.
Less Competition
There are fewer properties on the market at this time of year therefore from a selling perspective there is less competition. Buyer demand will be focused on what is available - and that means your own home will be one of the first properties they see! If you wait until New Year or spring, many sellers will have the same idea and your property may not stand out the same, especially if two or three others pop up for sale on your road!
Take advantage of peak internet traffic over the holiday period
Statistics from the leading property portal Rightmove show there is a huge spike in traffic to the site over the Christmas holiday period. People have more time talk and discuss their plans. There is a “new year, new home” mentality. Our clients already on the market are showcasing their homes to a larger audience.
Stronger prices
Given the shortage of properties on the market during winter months and the concentrated demand, chances are you will be able to negotiate a higher price for your property - we have done this on a few properties recently where we achieved way above expectations in regards to price and that's down to the lack of available stock.
Quality Buyers
When it is cold, dark, damp and generally miserable outside and with so much else going on at this time of year - only seriously motivated buyers are still out housing hunting! So whilst the numbers may be down, the quality is high.
Some homes are winter homes - think the Danish concept of hygge
Most property market experts will tell you a property looks at its best when the sun is shining and the garden is in full bloom and this is true of many properties. However, does your property have traditional period features, like a working beautiful open fireplace? As it gets colder, we want to cosy up and experience "hygge", the Danish concept of feeling cosy and relaxed at home. Winter ambience will create and make a lasting memorable impression to any potential buyer.
Selling in the winter has some great benefits, call 0131 226 7464 to discuss.